Business Article Marketing: How It Works | Article Directory Blog

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If you?re interested in using article marketing, most likely you have a business with a website, and you?d like to draw more viewers or customers to your site. When you do business article marketing, you will write and submit articles that teach readers how to do things associated with your field.

You may be wondering, why would a publisher want to publish your article? What does he have to gain from that?

Imagine how many websites are on the internet?there are tons! Each of these websites needs to publish content so that they have something to show their visitors. Also, having quality content on a website increases the value of the site in Google?s eyes.

There are other online publishers than just website owners?there are also people who publish ezines. Ezine editors need content on a regular basis, because they are sending out email newsletters every week or so.

When you receive an ezine in your inbox, there may be one or two articles in there. The articles bring value to the ezine?ezine editors really need the content. A person is very likely to read the articles in an email newsletter, because there is not a whole lot of other content to distract them. The content has been cherry picked for them, and it is likely that it is of interest to them.

So, if you submit your article and it is published in an ezine, it is basically delivered straight to the inbox of potentially tens of thousands of people who are interested in your niche. You could not ask for a better audience!

You might be wondering why a website owner or ezine editor doesn?t write his or her own content?

Well, he may not have the writing skills, or he may not have English has his first language. She may not have the time or the inclination, or maybe she doesn?t know enough about the subject matter to write intelligently about it.

Whatever the case, the publisher would rather use a well-written article that someone else has created. By publishing content from multiple authors, they will also end up with an interesting diversity in writing styles that can be attractive to their readers.

What do you get out of article marketing?

As the author of an educational article, you get many rewards:

First, article marketing can improve your website?s search engine ranking for specific words or phrases that your potential customers are typing into search engines. A high ranking in Google (and the other search engines) translates into more visitors being funneled into your website. That is the biggest payoff that a website owner receives from doing article marketing, but it?s not the only one?.

Your articles also bring attention to you as an knowledgeable person in your field. A well-written article can inspire trust in a reader, and a reader who trusts you is more likely to purchase your products or services.

Your articles can also direct ?traffic? to your website, straight from the article. Each article that you submit will list you as the author in an area called the ?resource box?. You get to write your own resource box, so you decide what you?ll say about yourself and your business.

The resource box is your one place where you can actively toot your own horn and try to get the reader to enlist your services or visit your website. It?s also the only spot in the article submission where you can list your website address as a clickable link.

As you can see, submitting free reprint articles is a win-win situation for both the publisher and the author. It?s all above board?the publishers really need and want the content, and they personally select the content that they deem appropriate for their site. As the author, you get the benefit of marketing your website and also establishing yourself as an expert in your niche.

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