Looks like Londoners prefer using Merry Christmas instead of Happy Holidays when it comes to giving season?s greetings ? or at least that?s their greeting of choice online.
A London-based social marketing and web design firm, tbk Creative, analyzed more than 10,000 tweets to find out what Londoners have been talking about on Twitter over the past month.
Twitter is an online social networking and microblogging site that allows users to send and read text-based posts up to 140 characters long.
Andrew Schiestel, one of the firm?s senior partners, said the company uses software to process and analyze tweets with the London hashtag: #LDNOnt.
A hashtag is typically added to the end of a tweet, and allows Twitter users to categorize their tweets based on interests.
So what have Londoners been busy tweeting about this past month?
Despite the likelihood of a green Christmas, ?snow? was the top weather word. ?Merry Christmas? was used nearly twice as much as ?Happy Holidays.?
The HIV/AIDS vaccine developed at the University of Western Ontario accounted for most of the top words used, and was the top re-tweet of the month. And the most common hashtags used were: #UWO and #JIANINLONDON.
Out of Canada?s 15 largest cities, London is the fifth most active on Twitter per capita, Schiestel said.
Each month tbk Creative shares London?s top Twitter trends with The Free Press. An infographic will appear in the paper each month.
alex.weber@sunmedia.com
Source: http://www.lfpress.com/news/london/2011/12/22/19159791.html
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